Your current CAC calculations are wrong, as they don’t account for ~20% of your audience. Attribute visits, lead conversions, and more to the right channel or paid campaign. Prove the full value of your paid marketing channels.
Facebook, Google & co use ad pixels to understand if the newly acquired users convert well into signups or leads. They adapt the audience they serve your ads to, based on this data. But ad pixels are blocked 47% on average.
Dataline empowers you to leverage your marketing automation on your blocked traffic. Nurturing, enrichment, auto-qualification, personalization…all is now possible on this new audience.
Dataline is a smart proxy that integrates all your tools through a public domain or one of your subdomains. As such, your tools won’t be blocked anymore.
Dataline is only triggered when your tools’ scripts are blocked. It cannot negatively impact your data.
It is a 5-min setup process for your engineering team.
Dataline integrates with the Google stack, Facebook, all the product analytics tool, Segment and all its cloud integrations. We add new integrations every week.
Your user’s privacy are our top priority. We’re compliant towards GDPR and CCPA. We are currently in the process of having our SOC 2 type I certification.
How? We funnel the data to your tools, and don’t store it.
We only enable you to have the same data benefits as the companies that built their own tools.