20% of your attribution data is blocked. It means your current CAC calculations don’t account for your blocked acquired users. We unblock them for you.
Your marketing automation tools (enrichment, nurturing, personalization, forms…) are also blocked at 20%. You’re missing out on leads, your team’s effort isn’t being leveraged fully.
Adblock users are a growing high-quality segment you can no longer ignore.
They are 50% more likely to have a bachelor’s degree, and higher revenues.
Between ages 18-24, the likelihood grows to 300% more. And there are no bots!
Dataline is a smart proxy that integrates all your tools through one of your subdomains. As such, your tools won’t be blocked anymore.
Dataline is only triggered when your tools’ scripts are blocked.
It can’t negatively impact your data.
Your current CAC calculations are wrong. Attribute visits, form conversions, and more to the right channel or paid campaign. Prove the full value of your paid marketing channels.
“Before we used Dataline, we didn’t have any attribution data on 13% of our leads. We can now optimize our campaigns with more confidence, thanks to them!“
Paul Bleicher, Marketing at Sqreen
Facebook, Google & co use ad pixels to understand if the newly acquired users convert well into signups or leads. They adapt the audience they serve your ads to, based on this data.
But ad pixels are blocked 47% on average. Dataline unblocks them to improve significantly the performance of your ad campaigns and your Cost Per Lead.
Dataline empowers you to leverage your marketing automation on your blocked traffic. Nurturing, enrichment, auto-qualification, personalization…all is now possible on this new audience.
Blocked users behave differently, they are more educated after all. That’s why the biggest brands collect customer data from their own domains, to avoid being blocked. Stop missing out on this data, too.
“Since our users are developers, we knew a large portion of them used blockers, leaving holes in our client-side metrics reporting. Thanks to Dataline, we were able to get back 32% of the metrics.“
Jason Barry, Head of Product at FeaturePeek
Some blockers prevent parts or even all of your site from loading. For instance, Marketo forms are sometimes blocked. And you won’t know the actual impact on your bottom line. Dataline ensures your widgets and scripts always load.
Debugging and delivering a great customer support experience is hard when you don’t have much data on your users. Dataline can ensure that you have the data you need to provide the support your customers want.
Your user’s privacy are our top priority. We’re compliant towards GDPR and CCPA. We are currently in the process of having our SOC 2 type I certification.
How? We funnel the data to your tools, and don’t store it.
We only enable you to have the same data benefits as the companies that built their own tools.
Dataline takes 5 minutes to be set up by your engineering team. Just one line of code in your website, and you’ll get the new unblocked data directly in your tools!
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